And the shop is open…

Rand Paul announced his bid for the White House Tuesday morning on his website, complete with the swag fit for a presidential campaign. 

“Political fashion is boring. Rand fashion is cool,” the website reads. 

From top to bottom: 

Eye chart (Paul is an opthamologist): $20.16
Signed copy of the constitution: $1000.00
Woven blanket: $75.00
NSA spy cam blocker: $15.00

NPR.org has full coverage of Rand Paul’s announcement: 

Can Libertarian Rand Paul Win A Republican Primary

5 Things You Should Know About Sen. Rand Paul

Sen. Rand Paul Announces His 2016 Run

(Photos: RandPaul.com/PR)